START-EAT-UP - WEB SUMMIT SPECIAL EDITION (PART I) Nuno Fernandes (DIG-IN)
Nuno is the creative and strategic Co-Founder & CEO of DIG-IN, the food-tech brand he successfully guided through its high-stakes management-buyout and rebranding from Zomato. Nuno’s career is defined by versatility and a true startup mindset. This diverse experience was forged during his 10-year progression within the Zomato/DIG-IN organization, where he rose from content and product roles (in both India and Portugal) to lead sales, marketing, and growth, ultimately proving his executive leadership as General Manager and now CEO. Before taking the helm at DIG-IN, he built his leadership skills in varied environments, including a key role as Sales Head at the startup Hole19. He recently co-founded START-EAT-UP, demonstrating his deep commitment to the HORECA market and the Portuguese Foodtech ecosystem.
Guest Speakers:
Marta Miraldes (Unicorn Factory, From Start-to-Table)
Marta is the co-founder and Managing Partner of SBI Consulting and coordinator of From Start-to-Table program who leverages over 20 years of experience to support new ventures with business modeling, strategic planning, and financing. She is also a key architect of Lisbon's startup ecosystem, serving as the Partner Program Lead at Unicorn Factory Lisboa (formerly Startup Lisboa) since 2011. In this long-standing role, she designs and implements critical acceleration, ideation, and innovation programs, guiding startups from concept to consolidation.
Sérgio Rodrigues (Storesace, ADECI, Investors Portugal)
Sérgio is an entrepreneur and technology expert with extensive experience in the digitalisation and optimisation of businesses. With a background that includes developing software for the hospitality industry (such as Storesace and ADECI) and founding several tech startups, he has helped companies innovate and grow in an increasingly digital market. He currently leads investments in technological solutions and supports startups within the sector, bridging innovation and operational efficiency.

Telmo Taipa (ADECI)
Telmo, the Founder and CEO of ADECI, is an engineer who discovered his passion for sales and business early on. With a background in industrial engineering, he quickly realised he would only be truly fulfilled by building something of his own. In 2023, through door-to-door work, he came to understand the restaurant industry firsthand: an experience that inspired him and his team to champion the power of AI across Portugal’s hospitality sector. Today, with a presence in five countries, ADECI proves every day that it is possible to predict the future of every restaurant.
For more information about START-EAT-UP,
please visit our website: https://start-eat-up.com/

START-EAT-UP: the Foodtech Landscape in Portugal